Word: malling
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...Home shopping, the ultimate in couch-potato marketing, seemed, at its cable- TV debut a decade ago, to be the natural successor to the shopping mall. But years of selling such schlock as silver bracelets and cubic-zirconia rings, plus a series of scandals, mired the medium at the low end of the retail business, even as it grew to gross about $2.2 billion a year. Recently, though, home shopping has spiffed up its image, thanks in part to media mogul Barry Diller. Since joining QVC as chairman six months ago, Diller has buffed the industry's reputation by luring...
...competition may be only temporary. If the industry succeeds in shedding its snake-oil image, more upscale entrepreneurs are likely to rush in and take advantage by starting new channels. TV retailing won't make department stores obsolete just yet, but it might make a dent in the mall business...
...mall at the Old State House Museum...
...mood for a little shopping? Flanking Quincy Market are pricey gift and craft shops as well as such traditional mall favorites as Victoria's Secret, The Sharper Image, Banana Republic and The Gap. Don't forget to visit the seven-story Limited...
VENUE: Washington Mall, White House jogging track...