Word: malling
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...week, completing the first step of a project that may rank as one of the biggest land developments in the U.S., the Irvine Company opened a $20 million, 75-acre super shopping center called Fashion Island. The center embraces 56 handsome stores strung along a broad, tree-lined pedestrian mall overlooking the Pacific. Aiming at well-heeled shoppers from suburban Newport Beach and Balboa as well as Los Angeles, Fashion Islanders expect to ring up sales of $35 million a year...
...this more staunchly than San Francisco's Nathaniel Owings, senior member of Skidmore, Owings & Merrill. He has good reason to: he is chairman of the President's Temporary Commission on Pennsylvania Avenue and is also responsible for drafting a master plan for developing the mile-long Capitol Mall. In both cases his aim is the same: "A return to the simple but grand design of two centuries...
Already plans are going ahead for a huge reflecting basin at the base of the Capitol (a new freeway will be routed underneath the basin). Elsewhere, plans are being developed for underground parking for 25,000 cars, which at present clog the Mall and surround the Lincoln Memorial with a carbon-monoxide sea at rush hour. Funds are also now available for the Pershing Monument, which will serve as the nucleus for a new National Center at the White House end of Pennsylvania Avenue. And as of last week, most of the go ahead signals had been given for three...
Saving the Vista. Fronting on the Mall itself, adjacent to the Smithsonian and diagonally across from the National Gallery of Art, will rise the $15 million Joseph H. Hirshhorn Museum for the $25450 million Hirshhorn gift of sculpture and paintings. Architect Gordon Bunshaft has designed a massive doughnut, to be clad in marble, as sculptural as any created by Isamu Noguchi and so vast that Frank Lloyd Wright's Guggenheim Museum would drop neatly into the hole. The new five-level museum will add a revolution ary new presence, from its coffered concrete underside (the museum will actually "float...
...site picked for the Hirshhorn Museum is actually on a secondary axis laid out on the Mall 50 years ago, and Bunshaft emphasizes this by projecting across the Mall a 500-ft.-long reflecting pool surrounded by broad walkways for outdoor sculpture displays. But he had no desire to interrupt the two-mile vista that stretches from the Capitol past the Washington Monument to the Lincoln Memorial-a vista Bunshaft considers "one of the greatest in all architecture." Instead, he has sunk the pool and sculpture area 7 ft. below the Mall level. So vast are distances in official Washington...