Word: malling
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...Congress adjourned without taking action on a bill to grant tax relief to World War I Hero Sergeant Alvin York, 72, a group of Tennessee American Legion posts kicked off a campaign to raise $29,000 to liquidate his longstanding obligation. But back in the hilly hinterlands near Pall Mall, Tenn., York was still muttering about the injustice of it all. Said he, recalling his $150,000 in royalties from a 1941 biographical movie: "When I got that money I paid them half and told 'em the other half was mine...
...ideas to improve both himself and the U.S. As he works amid the fountains and statuary in his palatial, terraced office atop the 70-story building at 25 Broad Street, ideas and inventions* pour forth. He talks of a vast redevelopment of Harlem's slums, a shopping center-mall in Dallas, a development project in Arizona that he hopes to make even bigger than Sterling Forest. Recently he submitted a plan to provide industrial Akron with a new civic center. One touch was characteristic. There would be a businessmen's luncheon club, but to reach it, businessmen would...
...debate to its own advantage. By flooding the market with filters that promised protection from tar and nicotine, tobaccomen turned the whole market topsy-turvy. In 1952 five brands, led by Reynolds Tobacco's Camel (and followed by American Tobacco's Lucky Strike, Liggett & Myers' Chesterfield, American's Pall Mall, and Philip Morris), held 82% of the cigarette market; today that share is held by ten brands, many of them born since then. Filters have swelled from i% of the market in 1952 to 50% today, and menthol cigarettes have gone from 3% to 10%. Nor is the race...
Quiet Assassination. War's end found cigarette sales stronger than ever, but the dominance of the plain old regular-size cigarette was soon to end. First came the king-size cigarette. American's Pall Mall got there first, and did well. Reynolds decided to try a king with mild tobacco, brought out Cavalier. Cavalier flopped, still accounts for less than i% of the market, may eventually be dropped. Says Gray: "We goofed." The reason: top management thought it sniffed a shift to blandness in public taste in everything from music to food, brought out CavaHer to play to this trend...
Adamant Denial. The recent proliferation of new brands and the flightiness of consumer loyalties have played havoc with the old-line cigarette market. Camels are 37% below 1952, Luckies are down 39%, Chesterfields 57%, Lorillard's Old Gold 58% and Philip Morris 71%. Only Pall Mall among the nonfilters has gained, is running 25% ahead...