Word: malling
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Hill had devoted his whole life to his company (Lucky Strike, Bull Durham, Pall Mall) with a fanaticism which a former associate once described as being "like a missionary's devotion to Jesus." The cigaret-smoking world was his oyster, and he irritated it into producing rich profits. In his 20-year tenure as American Tobacco's president, he ran the company as a one-man show, boosted sales from $153,000,000 to $558,000,000 a year, earned an average of close to $500,000 a year in salaries and bonuses...
...picked it up, shook it in the face of the astounded adman and boomed: "That's what I mean. Give me finished copy-not rough layouts!" Then he handed the necklace back to the clerk, walked out. Presumably on account of such didoes, Young & Rubicam resigned the Pall Mall account ($400,000 billings) in 1941 because Hill demanded too much service...
...only one more client this year. Admen wondered who the new client would be. Into S.S.C.&B. this week went another R.&R. vice president, 38-year-old William Spire. His job at R.&R.: account executive for the $3 million account of the American Tobacco Co. (Pall Mall, Lucky Strike...
...British were sunk in sentimentality and longing for the good old days that never were. At London's Mall concerts, the bands throbbed Rose-Marie, Alice Blue Gown and Ah! Sweet Mystery of Life. In nightclubs, heavily curtained against outside noise and austerity, singers crooned: She Had to Go and Lose It at the Astor and Money Is the Root of All Evil...
...docks and long ore, coal and grain ships, a small boat will bring Leading Citizens to re-enact the landing (complete to an Indian greeter). There will be the inevitable Civic Luncheon (Clevelanders love anything with the word Civic in front of it). That night in the spacious downtown Mall there will be carnival: floats, a four-stage circus, hours of entertainment...