Word: maloof
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Dates: during 2000-2009
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...second most powerful person, the panel decided, is Anderson Cooper. Not only were my panelists trying to be nerds, but they weren't even good at it. That's when I ordered a couple of bottles of wine, and the names started flying. The Maloof brothers were instantly agreed upon, since their family owns the Palms hotel in Las Vegas. Body painter Mark Frazier was the artist of choice. Michael Jordan, though he retired four years ago, made the list because, as many of the panelists attested, when you're at a party with him, "Jordan buys...
Following Morton's lead, the owners of Palms Casino Resort, which opened at the end of 2001, decided to aim even younger. The Maloof brothers, who own the Sacramento Kings basketball team, sold their local casino and built the Palms off-Strip and gave it no particular theme, figuring Vegas visitors would find out which hotel fit their demographic. (Wynn will also be unthemed, as will the Palazzo. The MGM Grand and the Mandalay Bay have almost entirely shed their film and Asian themes.) "I wanted to build the ultimate party place," says George Maloof, 40, the brother who runs...
...problem with being a full-time host, Maloof has discovered, is that you have to be approachable. As teams of strippers practice water volleyball for the upcoming $10,000 tournament, women in mermaid tails splash in a tank behind him and go-go dancers cut loose inside a giant clear balloon at the poolside bar, Maloof is approached by a parade of personalities: a guy who wants him to invest in a pizza restaurant; a middle-aged Arab who wants to be reimbursed for part of the $10,000 he just lost in blackjack; a singer who wants Maloof...
...Maloof made the Palms--whose casino floor is full of the older locals who played in his previous hotel--into a hipster draw by housing the 2002 MTV's Real World inside a suite in the hotel, a risky move the rest of Vegas thought was suicide (having cameras inside a hotel was believed to be like asking the gaming commission to shut you down). But the Real World scheme worked better than expected. It made the hotel and its steak house, nightclubs and tattoo parlor the hottest spots for the barely legal. It is Britney Spears' home away from...
...owners of Palms Casino Resort, which opened at the end of 2001, decided to aim even younger. The Maloof brothers, who also own the Sacramento Kings basketball team, built the Palms off-Strip and gave it no theme, figuring Vegas visitors would find out which hotel fit their demographic. (Wynn will also be unthemed, as will the Palazzo.) "I wanted to make sure I cultivated young Hollywood," says George Maloof, 40, the brother who runs the hotel. "In the '70s, '80s and most of the '90s, Hollywood didn't really come to Las Vegas except for a big fight...