Word: malsin
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THEODORE R. MALSIN...
...Bryant married a dynamic Lithuanian engineer, Albert Malsin. Soon she settled down to trying out her own creations while Malsin ran the business. He started retailing maternity wear by mail, added "stylish stouts," based "on the laws of optics, psychology and color." Making clothes for stout women, said Malsin, was not just making outsized versions of the "perfect 36." It was like camouflaging ships, the object being "to deceive the eye . . . as to the ship's size, its course and its speed...
...time Albert Malsin died in 1923, Lane Bryant's was grossing $5,000,000 a year. Under the presidency of Lane Bryant's oldest son, Raphael Bryant Malsin, 47 (who took over in 1938), it has continued to expand. Lane Bryant Malsin is still on the board of directors, still owns 23% of Lane Bryant's valuable stock. But whatever Ray wants to do is all right with her. Said she this week: "I really never was a business lady...
Raphael B. Malsin, president of the Lane Bryant, Inc. chain (stylish stouts & maternity clothes) patiently explained to Advertising Man Bowles that a store might have bought 1,000 sun suits at $2 each to sell at $3. But on March 19 twenty of the least desirable suits might have been marked down to $2 each; a few to $1, just to get them off the shelves. Result: the composite average of these three prices would be $2. Then on reorders the merchant's selling price would be frozen at cost...
Clearly, said worried Mr. Malsin, under these circumstances no merchant could afford to rebuild inventories. Mr. Bowles, worried too, said he would think it over...