Word: malte
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Dates: during 1930-1939
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...through the war-hatred of Germans, through the threats of Prohibition (to counteract which he put out Bevo, near-beer that sold well in Dry States until Prohibition actually arrived and 'legging began), through Prohibition itself with the necessity of trying to make money out of near-beer, malt syrup, and back to Repeal. Meantime he has carried on the Busch tradition of generosity (generosity is made of rubber: one of his servants died in 1929 and left him $19,000). Somewhat high-eyebrowed by some of St. Louis' more snobbish socialites, the Busches never got into...
...vulgarity, inclining not too much to the spirituous side, nor overstressing the products of the barleycorn. First, beer on draught, and then some good English ale; Bass No. 1 would do admirably. Then stout, not in bottles, but in the wood, and a good variety of the other malt brews; hard cider, with some Perry that is not too strong; rum, whisky, gin, and a few of the cheaper wines...
...Missouri's Governor Parks signed a beer bill under which the great St. Louis breweries could promptly open. ¶The malt syrup industry started a drive to hold home-brewers in line on the plea that their domestic product was cheaper and stronger than the commercial article. ¶From Florida Col. Jacob Ruppert, president of the U. S. Brewers' Association, whose Manhattan plant is set to turn out 2,000,000 bbl. per year, announced: "We'll find the old saloon completely out of the picture. We'll find prototypes of the German beer garden springing...
...Bernie Blue Ribbon Malt...
When William Ziff first entered the field Negro papers carried little national advertising except hair-straightener, a few cosmetics, patent medicines. Now the list includes Camel cigarets, Bond Bread. Rumford Baking Powder, Bayer's Aspirin, Blue Ribbon Malt, Gillette Razors, Lifebuoy Soap...