Word: malte
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Dates: during 1950-1959
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...blocks) than Chicago's Loop, contain a spic & span power plant big enough to serve a city the size of Dallas, and are surrounded with as much rail trackage as Indianapolis. Each year, the buildings consume 3,522,980,000 gallons of water, 4,500,000 bushels of malted barley and the entire output (192,000 tons) of a nearby coal mine. Over them all hangs the sick-sweet smell of malt and hops. The name of the city-within-a-city: Anheuser-Busch, Inc., largest U.S. brewery (by area) and maker of famed Budweiser and Michelob beers...
...close this plant." Anheuser-Busch never had to make shoelaces, but it made "Bevo" (an unfermented, nonalcoholic drink that was supposed to taste like beer), near-beer, ginger ale, Grape Bouquet, root beer, "Kaffo" (a syrup for iced coffee), Busch "Tee," Carcho (a chocolate drink), starch, dextrine, corn products, malt syrup (for home brewing), and even refrigerator truck bodies and ice cream freezing units. In the end, it was yeast that pulled the company through, and today its yeast production is second only to that of Standard Brand's Fleischmann...
Families & Fermentation. Present boss of the company is August Jr., who started as a worker in a malt house in 1921 and reached the top four years ago when his older brother, Adolphus, the company president, died of cancer. A barrel-chested World War II colonel, "Gussie" Busch, now 51, is a throwback to Grandfather Adolphus. He has a shrewd eye for horses, a nose that can sniff the quality of hops, and he likes nothing better than the periodic Schlachtfeste at which the family, clad in Bavarian costumes, consumes quantities of sausages, pork cuts and ribs washed down with...