Word: malted
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Dates: during 1970-1979
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Borstal Boy. A foaming mugful of the bitter, cheery malt of Brendan Behan's life...
...including that masterwork of animated fatuity, Will the Real Jerry Lewis Stand Up? Both Jerry and Archie are marked by strong anti-intellectualism (teachers are dumb or sadistic; scientists talk with burlesque accents). Both shows are lavishly produced, but Archie shows bigger profits by far. Incorporating all the old malt-shop wit of the comic strip, the hour-long marathon features film clips of kids giggling, and promotes rock-Muzaktwo of the songs have sold more than a million copies. Yet the Archie studio is skilled enough to do some sparkling letter "commercials" for Sesame Street. Studio Head Norman...
...party is to countless thousands of today's collegians -and the trend saddens brewers as much as it does old grads. Nationwide, beer sales are rising about 11% this year, but around campuses sales are barely holding their own, despite the increasing college population. The tastes of malt and marijuana, it seems, just do not mingle well. Instead, youths seeking to prolong their highs have been turning to a new kind of campus ferment. They are buying cheap, sweet wines, especially two Gallo brands: Ripple and Boone's Farm Apple. Nude swimmers at July's Goose Lake...
...making a few ripples too. Within the past few weeks, they have begun test-marketing three sweet-tasting concoctions of their own: Pitts burgh Brewing's lemon-lime-flavored Hop 'n Gator; Lone Star Brewing's low-calorie Lime Lager; and National Brewing's Malt Duck, a combination of beer, alcohol and an unfermented concentrate of red grape with twice the alcoholic content of ordinary beer. The brewers say only that, whatever the reason, a lot of young people seem to like sweeter drinks -and the manufacturers are trying to win those youngsters. "We are dealing...
...ebullient mood of Islay, one of the major malt-whisky-producing centers, is typical of the Scotch industry these days. Over the past decade, world sales have doubled to $422 million a year; in the U.S. alone, they have jumped by 150%, to $223 million. But the long sales rise could now be threatened. U.S. distillers, led by bourbon producers fighting to stem the Scotch tide, are preparing a new weapon: light whisky. A wholly different kind of tipple, it is due to appear...