Word: malted
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...edition 1800 Coleccion. It's all part of the trend toward boutique liquors that began in Europe and the U.S. in the late 1980s, says Chris Morris, national marketing director for American distiller Brown-Forman's two tequila brands, Pepe Lopez and the newly introduced Don Eduardo. "When single-malt whiskeys burst onto the market, we saw consumers become fascinated with niche products," says Morris. "People were willing to pay $25 or $30 a bottle if you gave them a good product or a reason to try it." Soon it was tequila's turn, both straight and in America...
Leach recalled his demanding interview, in which he was asked about everything from his favorite malt whiskey to international immigration policy...
...firm. I might end up doing it myself someday. Sometimes I wonder if, 10 years from now, I'll look back at my college days and laugh at how idealistic I was. I think if that does happen, I'd rather be sipping martinis in my townhouse than gulping malt liquor on the corner. Here's what's really wrong with me though: I'm an idealist without any ideals. I don't have a burning desire to be a writer, or a doctor, or any number of honorable pursuits. I can't sell out my dreams and passions because...
...example, have you ever drunk an entire 40-ounce bottle of Colt .45 malt liquor...
...Walk over to counter left of vegetarian counter. Ask woman behind counter what is malted about the malted Belgian waffles. She looks confused, goes to the back, asks cook, returns: "Yeah, there's malt in it." We both smile...