Word: malteds
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Dates: during 1960-1969
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After class Blitman joins the happy throng headed for Mr. Bartley's Burger Cottage. Known as "the Spa," Bartley's combines the best qualities of a Ricky Nelson malt shop and a large brick oven. Cheery red and white signs tumble across two walls. There are too many to read, so don't try. They are all about hamburgers, anyway; Mr. Bartley's offers twenty different kinds, ranging from Hawaiian to Saute'ed Mushroom...
...RICK MALT Princeton...
...saying goes, brewmasters worked with "one hand on the vat and one hand on God," gave little thought to customer tastes. Now many customers want lighter beers like the "champagne of bottled beer" pioneered by Miller of Milwaukee, and brewmasters (who prefer heavier beer) are changing the proportion of malt, hops, rice and corn grits to provide it. One holdout is New York's F. & M. Schaefer Brewing Co. "We're willing to forsake all those people who drink a can of beer once every two weeks," says Market Development Manager Edmund E. Kelly. Schaefer still brews...
...pack resembles Pull Malt's, except that the Kiss of Death seal is a skull and crossbones and its motto in "A rose by any other name would small an sweet." One pack of Kiss of Deaths (or Kisses of Death) sells for 40 cents...
...Favorite Martian (CBS) has a stopper of a girl too. She is Kathy Kersh, Miss Rheingold of 1962, and even a Martian can appreciate her mellow malt and hops. The show itself is really an animated cartoon that uses live people, chiefly Ray Walston as a professor of anthropology from one of the numerous universities on Mars, lately arrived by saucer. He disappears at whim like Topper, and he sprouts antenna horns that boing amusingly. Younger cats should...