Word: malting
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...into an exclusive club, you can always start your own. That's what the guys do in the Smirnoff Ice commercial, creating their own hot nightspot filled with chic, young things and sweaty bottles of malt beverages...
...that's pretty much what Diageo, Smirnoff's parent company, is doing to get TV exposure. To protect minors, the networks don't accept hard-liquor commercials, so Smirnoff, one of the world's top vodka makers, started its own brand of malt drink with Smirnoff Ice, which is deemed fit for the airwaves. Many other distillers are touting their flavored malt beverages to go up against the beer companies--and get exposure. Drinks such as Bacardi Silver, Captain Morgan Gold (also by Diageo), Jack Daniel's Hard Cola, Skyy Blue, Sauza Diablo, Smirnoff Ice and Stolichnaya Citrona contain...
...malt beverages lure underage drinkers to the hard stuff, as critics say? "The ads feature heavy party scenes with lots of quick, MTV-inspired movements and things that adults wouldn't do," says George Hacker of the Center for Science in the Public Interest, a consumer-advocacy group. "Themes of rebellion and getting around authority subtly suggest underage drinking." But in June the Federal Trade Commission found no evidence that these ads target minors. And spirit makers insist that they advertise responsibly on shows watched mostly by adults...
...want to) read that 600-page monstrosity of incomprehensible blather. Response paper? Maybe next week. Morning lecture? Yeeeeah, maybe I’ll catch it when it gets released on video. Afternoon lecture? Sorry, it might interfere with my lunch, mid-afternoon nap, late-afternoon snack and/or later-afternoon malt liquor-tasting...
Margaret's affair with Llewellyn ended not long after. But eventually the British press and public softened toward her. Compared with the present generation of royals, her misadventures started to seem quaint. By that time, the years of heavy smoking and single-malt Scotch had begun to take their toll, but by that time too, she had lived a vivid life. It tells you something that she called her house on Mustique Les Jolie Eaux (Happy Waters). No doubt she was a woman made miserable by the confines of royalty. She also made merry within them...