Word: malting
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There are two things a Highlander likes naked, and one of them is malt whisky. -Scottish proverb...
Such an observation will provoke no argument on the tiny Hebridean isle of Islay, which rises out of the sea like a briny Brigadoon 15 miles off Scotland's west coast. Most of the 4,000 inhabitants exist by producing some of Scotland's finest malt whiskies, up to 65 of which are married in a single blend to give famous Scotch brands their distinctive smoky bouquets. The island's eight distilleries, bearing such names as Bruichladdich, Lagavulin and Bunnahabhain, produce 2,500,000 gallons annually but are well behind demand. "Everyone is making just as much...
...ebullient mood of Islay, one of the major malt-whisky-producing centers, is typical of the Scotch industry these days. Over the past decade, world sales have doubled to $422 million a year; in the U.S. alone, they have jumped by 150%, to $223 million. But the long sales rise could now be threatened. U.S. distillers, led by bourbon producers fighting to stem the Scotch tide, are preparing a new weapon: light whisky. A wholly different kind of tipple, it is due to appear...
Perhaps we can best understand this renaissance by thinking over the experiences of Elliot Cahn, the group's musical director from Chappaqua, N.Y., which borders Mr. Kisco. Elliot was introduced to rock 'n' roll by his older brother and quickly became the prime patron of a local malt shop. He listened intently to the juke box for hours and watched the neighborhood toughs guzzle birch beer and carve their initials on the booths. At night, he would lie in his bed as rock hits echoed through his mind and visions of fan clubs danced in his head. "Someday," Elliot...
...Detroit's Carl Porter, a 28-year-old Wayne State graduate, has built up his Theme Productions by producing and selling radio commercials as we as distinctive, hard-rhythm station breaks. "We squeeze 50 tons of soul into six seconds," he says. Porter creates radio spots for Mustang Malt Liquor, Lanolin Plus Liquid, Mystery of Black Cosmetics and other products, and his billings are running at a rate of $450,000 this year. He argues that only a black firm can "get the ear" of modern blacks, but concedes that not even he can communicate with all of them...