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Taking careful note of all the duplication and trend setting, a Major Ralph Rochester of Malt Field, Devon, dispatched a letter to the Times of London. "Sir," he wrote, "I have observed of late numerous girls who are taking pains to look like Lady Diana; but of the boys I have observed, none is making the least effort to look like the Prince of Wales. How should this be?" One reason may be that the Prince steers clear of trends. His suits are made by Johns & Pegg, Ltd., exclusively military tailors until World War II, which made the naval ceremonial...

Author: /time Magazine | Title: Magic in the Daylight | 8/3/1981 | See Source »

...most promising new keyboard is the Maltron, invented by the British team of Lillian Malt, a keyboard training consultant, and Electronics Engineer Stephen Hobday. The Maltron makes letters easier to hit by tilting the keyboard toward normal hand and body positions. More important, it saves time and motion by dividing keys into more efficient groups: 91% of the most often used letters are on the Maltron "home row," where fingertips are normally placed in touch typing, vs. 51% for the QWERTY. Under the Maltron system, hands rarely have to "hurdle" (i.e., jump upward or sideways so fingers can strike keys...

Author: /time Magazine | Title: Science: The Case of QWERTY vs. Maltron | 1/26/1981 | See Source »

Advertising executives say that animals often project images that mere humans cannot duplicate: the toughness of Dodge's fighting rams, the reassuring watchfulness of the Hartford Insurance Group's stag or the power of the Schlitz malt liquor bull. Schlitz has spent $30,000 for bulls that storm through the walls of bars to prove their machismo. The theme of the new Mercury campaign is the automaker's battle with foreign competition. In each commercial, the lynx, lured by an unseen pan of beefsteak, leaps atop a huge globe and symbolizes a sleek survivor that will conquer...

Author: /time Magazine | Title: Business: Wags to Riches | 11/17/1980 | See Source »

What Dalton describes as her "waltz for the malt" style has enough bleary good humor and lazy musical charm that one could imagine it sung by both outlaws like Waylon Jennings and slickers like Kenny Rogers. Although she calls her music "progressive," her best songs are little nuggets in the rushing middle of the country mainstream. If Lacy's performing and writing are not of themselves unique, together they are formidable, a fact acknowledged by Billy Sherrill, CBS Records vice president and executive producer in Nashville. "There are a lot of good singers out there, but there aren...

Author: /time Magazine | Title: Music: Songs from a Loose Shingle | 7/14/1980 | See Source »

Zito, who said "Terrence, This is Stupid Stuff" exemplified "escapism versus whatever its opposite is," indicated his two favorite lines from the poem were: "Malt does more than Milton can, To justify God's waste...

Author: NO WRITER ATTRIBUTED | Title: Boylston | 4/28/1980 | See Source »

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