Word: malts
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...other Scotch distillers, Glenlivet's owner, 56-year-old Captain William Henry Smith Grant, a kilted, decorated veteran of two wars,† never made a blend in his life, and neither did his distilling forebears-father, grandfather and great-grandfather. Their only product was, and still is, pure malt whisky, slowly distilled from barley in old-fashioned pot stills...
...Methods. Glenlivet was nearly done in by mass production. When Aeneas Coffey perfected a still which could mass-produce whisky from grain, giant distilling combines sprang up, added fine malt whisky to grain-distilled spirits; in 1909 they defeated the efforts of Glenlivet and other malt distillers to prevent them from using the name "Scotch" for such blends. Glenlivet and a handful of other malt distillers all but gave up the consumer market, became makers of whiskymakers' whiskies. Today, in the 16 bonded warehouses adjoining the distillery, there are more than 1,200,000 gallons of maturing Glenlivet, mostly...
...delight of a few well-heeled connoisseurs, Glenlivet bottles about 3,000 cases of pure malt liquor a year, ships 90% of it to the U.S., where it sells for $10.39 a bottle, including taxes and duties. Glenlivet's Smith Grant has never advertised in the U.S., thinks that U.S. drinking habits are against a big market for his whisky. Like most Scotsmen, who say that straight Glenlivet "goes down singing hymns," he is horrified at the U.S. custom of drowning Scotch in water or soda, gulping it down iced...
...close this plant." Anheuser-Busch never had to make shoelaces, but it made "Bevo" (an unfermented, nonalcoholic drink that was supposed to taste like beer), near-beer, ginger ale, Grape Bouquet, root beer, "Kaffo" (a syrup for iced coffee), Busch "Tee," Carcho (a chocolate drink), starch, dextrine, corn products, malt syrup (for home brewing), and even refrigerator truck bodies and ice cream freezing units. In the end, it was yeast that pulled the company through, and today its yeast production is second only to that of Standard Brand's Fleischmann...
Families & Fermentation. Present boss of the company is August Jr., who started as a worker in a malt house in 1921 and reached the top four years ago when his older brother, Adolphus, the company president, died of cancer. A barrel-chested World War II colonel, "Gussie" Busch, now 51, is a throwback to Grandfather Adolphus. He has a shrewd eye for horses, a nose that can sniff the quality of hops, and he likes nothing better than the periodic Schlachtfeste at which the family, clad in Bavarian costumes, consumes quantities of sausages, pork cuts and ribs washed down with...