Word: mambos
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...other quality Merriman valued in his friend was charm. Friends extol Kingsmill's knack for putting others at ease, using his wit to disarm the prickly and draw out the shy. A brand builder who likes his humor with a Seinfeldian twist, Kingsmill seemed the right man to rebuild Mambo, to persuade retailers that the entity most people thought was lost at sea had been found, revived and set on a course that could make it stronger than ever...
...morning after the acquisition, Kingsmill and Merriman powwowed in a café in beachside Manly. For managing director Kingsmill, high on the to-do list was meeting with Jennings and Mombassa. A founding member of the celebrated band Mental As Anything, Mombassa never formally cut ties with Mambo, but in the Gazal era they frayed to a thread. In the old days, Mombassa would fill his notepads with sketches and show them to Jennings. "Dare was willing to run with stuff that wasn't going to be commercial," says Mombassa, "because he wanted to make a point." In the Gazal...
...Kingsmill wanted him back. And once Mombassa decided the new managing director was right, he agreed. But can 57-year-old Mombassa still conjure the bizarre imagery that marked his early Mambo work? "I'm just as childish and ridiculous as I was then," he says...
...Another link with the past is Wayne Golding, who bluffed his way into the art room in 1984 and rose to become the company's chief copywriter. Convinced Mambo was dying under Gazal, he left the fold for 14 months but is now back, a wise head in a smart young team. "To many at Gazal, Mambo could have been a breakfast cereal or a box of dog biscuits," says Golding. "There was a failure to appreciate that we were at the élite end of the hard-core surf market." The brand hadn't moved with the times, persisting...
...Mambo's new HQ, Kingsmill snared a warehouse-style set-up in North Manly, in the heart of Sydney's surf scene. For their $7 million, the new owners acquired the Mambo brand everywhere except the European Union, as well as the nine Australian stores, which Sydney architect Kelvin Ho will refurbish, Kingsmill says, with a "gallery-type feel...