Word: mammoths
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...sponsor would want to buy time on another broadcast?" But it is the fast-forward button that has advertisers most agitated, for with it, says Valenti, viewers can "assassinate" commercials while either taping programs or playing them back. Says Richard Kostyra, senior vice president at J. Walter Thompson, the mammoth advertising firm: "What took us ten spots to reach an audience may now take...
...long march of celluloid confined to Hollywood. In last week's balloting by the National Society of Film Critics, two of the top three vote getters were Ingmar Bergman's Fanny and Alexander (3 hr. 10 min.) and R.W. Fassbinder's mammoth Berlin Alexanderplatz (15 hr. 21 min.). In the time it would take to watch just those two films, you could have seen all ten pictures nominated for the 1937 Oscar and still have had time left over to catch a Pete Smith Specialty and a couple of Mickey Mouse cartoons...
Jackson, however, is equally critical of some big universities with mammoth sports programs, where winning becomes all-important. "Coaches treat athletes like workers who must perform," he says. "It's crazy to have a 16-and 17-year-old with the pressure of a multi-million sports budget riding on his shoulders...
...Northern California as well as Mount St. Helens. In addition, the USGS study notes that since 1982 earthquakes have shaken California's Coso Range, a volcanic region west of Death Valley; Yellowstone National Park, which is famed for its hot springs and geysers, notably Old Faithful; and Mammoth Lakes, a popular California ski resort near the Nevada border...
That predictive capability may be tested in the future. As the USGS study on volcanic risks points out, the violence that has racked the U.S. in the past is likely to happen again. This time, however, the consequences could be far more serious. Mammoth Lakes and many of the West's other volcano zones are now the hub of busy recreation centers, many of whose residents are only vaguely aware of the peril that may be building in the ground beneath them. It will be up to the scientists to give them accurate forewarnings of he danger...