Word: man
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Dates: during 1960-1969
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Some despair, and predict man will go on saying "Of course" forever-or as long as he can breathe his dirty air. French Anthropologist Claude Lévi-Strauss believes that pollution will grow worse, and that man will proceed with the wanton destruction of other living beings. Bertrand de Jouvenel adds...
...Western man has not lived with his natural environment. He has merely conquered it." Others suggest that the struggle will be won once the public realizes the danger inherent in man's Faustian lust to overwhelm and use the world...
...veneration of rationality was the special myth of modern man. The world view created by the enthronement of reason included a universal belief in individualism and competition; now that myth is dying. Faith in science and technology has given way to fear of their consequences; traditional institutions and even authority itself are distrusted and often detested. The cultural revolution of the '60s that emphasized Dionysian rather than Apollonian virtues will continue into...
...will dominate its field-a truth only beginning to become apparent today. The knowledge industry, in fact, may grow to the point where it is the largest single segment of the economy. A new type of executive-one with great flexibility and broad powers of judgment-will replace the man who is a specialist in one field: the computer will perform many of the tasks that the specialist
...monotony of the assembly line. Employees at all levels will demand that corporate goals mesh with their personal goals, and socially irresponsible companies will not be able to attract talent. "People will have to be recognized as individuals," says French Futurist Bertrand de Jouvenel. "You have to acknowledge man as a human being. If you forget this, you lose everything...