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...Hollywood money-mavens say that The Men Who Stare at Goats and the man who stares at ghosts did so poorly? Because, in the land of make-believe, the success of a movie is as much perception as reality. Insiders predict films' box-office take in the early part of the week, monitor the returns on Saturday and then, when the numbers are announced on Sunday morning, say how surprised or disappointed they are. Forecasting the weekend grosses has become a rabid Internet pastime, and the spur to free publicity when news services cover the "story" in Sunday columns like...

Author: /time Magazine | Title: A Christmas Carol Wins — and Loses — the Weekend | 11/8/2009 | See Source »

...think you're more likely to look at an online ad if it contains 1) a picture, 2) an animation or 3) just text? The answer: just text. Surprised? Well, consider the man who was checking his e-mail when he came across a dating-service ad featuring a picture of a bikini-clad woman. He looked at the woman's face and chest once - and then at the surrounding text five times. (See pictures of expensive things that money...

Author: /time Magazine | Title: Why We Look at Some Web Ads and Not Others | 11/8/2009 | See Source »

...That's one possible reason the man presented with the dating-service ad quickly moved past the woman's body and fixated on the text surrounding it. "Even in a case like that, the real information is still the strongest point," says Nielsen. Odd as it may sound, the way to grab people's attention online might be to simply level with them...

Author: /time Magazine | Title: Why We Look at Some Web Ads and Not Others | 11/8/2009 | See Source »

CardinalSeansBlog.org Friends of O'Malley's say the cardinal was stunned by the criticism. The 65-year-old O'Malley is temperamentally Burke's opposite, a shy man who dislikes celebrity and shuns politics - a major reason he was appointed to the sensitive post in Boston. With his full beard and preference for wearing the brown robe of a Capuchin friar, the man who goes by "Cardinal Sean" is not easily identified as a Prince of the Church. When O'Malley received his red hat in 2006, he persuaded some friends to go out for a late-night snack...

Author: /time Magazine | Title: Priests Spar Over What It Means to Be Catholic | 11/8/2009 | See Source »

...studios' specialty divisions were also key players in film-festival bidding wars, often paying between $2 million and $10 million per film. This year the highest price paid for a film at the Toronto festival was $1 million by the Weinstein Co. for Tom Ford's A Single Man. "Indie Bloodbath" was how influential movie-industry blogger Anne Thompson described the dearth of high-priced sales at the festival. (See how to plan for retirement...

Author: /time Magazine | Title: Indie-Film Shakeout: There Will Be Blood | 11/7/2009 | See Source »

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