Word: managerized
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The next morning, a pixieish 37-year-old named Darcie Purcell (whose business card reads "Brand Manager--Mario Batali") led Batali into a conference room to see finished versions of new items in his cookware line for the first time. A $100 risotto pan weighing an astonishing 12 lbs. came...
Batali doesn't seem like a person especially interested in moving 10,000 garlic slicers before Christmas, but he enjoys his role in shaping the brand. "When I was trying to define Mario's brand, I came up with three things," says Purcell, his brand manager. "Authenticity, education and enjoyment...
So how did Vultaggio, the 6-ft. 8-in. son of an A&P produce manager, who started out hawking beer in New York City from the back of a Volkswagen bus (he proudly recalls being a victim of armed robbers and once threw a brick at a robber's...
The other members of the Corporation are economist Robert D. Reischauer ’63, the former director of the Congressional Budget Office; investment manager James F. Rothenberg ’68; and Robert E. Rubin ’60, who preceded Summers as Treasury secretary.
TYSON MANAGER: Excellent. That's what we're needing.