Word: managerized
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The new industrial order envisioned by revolutionaries such as William McDonough and Amory Lovins is still in an early phase. But with each manager they convince, each CEO they mesmerize, their powerful ideas come one step closer to transforming the world.
Over the Columbia River, on a high desert ridge, the world's largest wind farm sprawls across 50 sq. mi. of Oregon and Washington. When the last of its 460 turbines are installed, this postmodern power plant will offer clean electricity to 70,000 homes and businesses. Every month hundreds...
Such examples show that the future "is more a matter of choice than destiny," as Brazilian physicist Jose Goldemberg, the chairman of a recent United Nations energy study, put it. On the windy border of Washington and Oregon, citizen groups are already making a choice. They have pressured utilities to...
Bill Laut, a beefy former construction-company owner, is a guy's guy: he has remodeled every room in his house, knows how to fix any plumbing glitch and savors Monday Night Football with his buddies. Yet when his wife Sheila, a manager at a large banking-equipment company, became...
Leading the movement is Radio Disney, which focuses on tweens, the youngsters who, as Tim McCarthy, the network's president and general manager in New York City, puts it, are in that "overlooked period when you're not a little kid but you're not a teen." Just as boy...