Word: managerships
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After duplicating his Tribune circulation success with the Patterson-McCormick New York Daily News (largest in the U. S.), Circulator Annenberg was put in charge of circulating Liberty when it was founded in 1924. Later he was given the general managership. That meant supervising the sale of white-space as well as newsstand sales. Manager Annenberg drove into the job. Than Liberty's advertising sales-methods nothing more high-powered has ever been seen in the business. But advertising men are different from newsdealers. They must be coaxed, cannot be driven. Somehow, Liberty's advertising did not keep...
...coordinates we can divide the jobs in most businesses into four or five different categories. There are those in the Production Field, which includes labor, foremanship, superintendency, and managership. Those in the Distribution Field, include selling, sales executive work, advertising in all of its phases, and marketing research. Those in the General Office and Accounting Field, include the keeping of records and handling of finance from book-keeper and office boy to treasurer or vice president in charge of finance. The Service Field, which we find in many organizations--which functions as a method of rendering assistance to other departments...
...competition for the Freshman crew managership will open Monday afternoon with a meeting at the H. A. A. at 1.45 o'clock...
...second assistant managership went to Howland Shaw Warren '32, of Brookline. Warren also prepared at Milton Academy...
...three men have been appointed to the managership as the result of a competition which has been running since two weeks before the opening of college this fall...