Word: mancuso
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Dates: during 1980-1989
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...Knights will miss some key players this weekend, but the team will still have scoring punch in Captain Maureen Travers, who is an offensive threat. Senior Karen Fortoul will be a factor on defense along with goalie Jeanette Mardella. Sharpshooter Linda Mancuso, a driver, is among the team's top scorers...
...weigh, but how much of you is fat. The FBI and the Secret Service as well as the Army and Navy routinely measure body fat in fitness evaluations. So do some local police and fire departments. At one health club in New York City, says Hair Stylist Kevin Mancuso, "instead of everyone competing to have the biggest build, we compete to reduce body fat." Declares Donald MacKay of Health Promotion Affiliates, which runs screening and education programs for New England corporations: "Percent body fat has become a catchphrase...
...soaring success of Top Gun is typical of the shrewd marketing methods Mancuso had championed at Paramount even before he took over as chairman. Top Gun was originally scheduled to open in late May, at the same time as Warner's Sylvester Stallone shoot-'em-up Cobra and MGM's horror flick Poltergeist II. Mancuso instead elected to preview the Paramount entry a week early, then expand its showing in the beginning of June. By bracketing the competition, explains Barry London, Paramount's new distribution and marketing chief, "we got the film established in the marketplace." In the same vein...
...have helped make "Crocodile" Dundee, the saga of an ingenuous Australian crocodile hunter on the loose in Manhattan, the sleeper film of the year. Serendipity alone explains Paramount's decision to buy rights to the film from its producer and star, Paul Hogan, for less than $4 million. But Mancuso and his executives made the crucial choice to release the Australian film as a full-scale commercial effort in 871 theaters, rather than as an art-house sideline. Paramount also shrewdly capitalized on the sunny charm of Hogan, sending him on a twelve-city tour to generate human interest...
According to Steven Rosenberg, a senior analyst with Paul Kagan Associates, an investment firm based in Carmel, Calif., the key to any studio's continuing movie dominance is its ability to extract follow-up value from big hits. There, Mancuso and Paramount are acknowledged masters; one Paramount executive calls the studio's Star Trek rights a "family treasure." Mancuso is encouraging Paramount to sign exclusive contracts with proven money winners like Comedian Murphy, and to promote greater in-house production. Says he: "You can't leave the fortunes of the studio to outside forces." Concurs a former Paramount executive...