Word: mandabach
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While Lifetime acts as a sympathetic neighbor, Oxygen can seem like a know-it-all older sister, which in a way it is, given the collective success of its founders: Geraldine Laybourne, who led Nickelodeon for 15 years; the production team Carsey Werner Mandabach, whose shows include Roseanne and Cybill; and Oprah Winfrey, who is Oprah Winfrey. The network was conceived to help modern women navigate their lives; it also wanted to merge television and the Internet. Its tone, however, felt preachy, and the Internet didn't quite pan out as expected. Now that some early shows have been jettisoned...
...show every night unless there are at least 100 episodes; Ellie would need seven seasons to get there. Even worse, one-camera shows, which require more days of shooting, are expensive. Add to that the creative risks of the real-time premise and the fact that producers Carsey-Werner-Mandabach, who made The Cosby Show, Roseanne and That '70s Show into hits, pulled out a few months ago because of the huge financial gamble, ceding the show to NBC studios to produce. Says Zucker: "I need a show that works now. I'm a little less concerned about finding...
...luxury-goods company LVMH) and America Online (which plans to merge with Time Warner), building a programming fund of more than $400 million. She has also drawn a raft of veteran producers and, as business partners, the Hollywood production team of Marcy Carsey, Tom Werner and Caryn Mandabach (creators of The Cosby Show, Roseanne and That '70s Show), which are programming the network; and--hallelujah!--Oprah Winfrey, who will contribute two shows (and, in 2002, reruns of her talk show). She even snared Candice Bergen to act as host of a nighttime talk show, Exhale. The return on these investments...
...that same reason we've just teamed up with our longtime partner, Caryn Mandabach, as well as Geraldine Laybourne and Oprah Winfrey, in a venture called Oxygen, in which we will fuse a new cable channel with an Internet base to program for women...
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