Word: mandarinism
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Favorite menu item at the Kong: Subgum Mandarin Pan-fried Noodles. Hold the pork. Scallion pancakes...
...wants to travel cross-country by car: I want to visit Molly in Nebraska. And to discover regional interpretations of Subgum Mandarin Pan-fried Noodles...
...better consumer-goods managers are using these facts to advantage. Distillers Remy Martin and Courvoisier regularly run Mandarin- and Cantonese- dialect Cognac ads in Chinese newspapers and magazines. And meat packer Hormel & Co. designed some of Spam's in-store promotional displays in Korean. Others have stumbled. A New York Life Insurance Co. ad designed to appeal to Koreans failed miserably because it used a Chinese model. Citibank had to drop a New Year's holiday TV ad targeted at Chinese consumers after viewers complained about the sexual innuendo of corks popping out of champagne bottles. The bank replaced...
...education; courses are offered in Spanish, Khmer, Lao, Portugese and Vietnamese. All communications between schools and parents are translated into five languages. At the Cary Reynolds elementary school in the Atlanta suburb of De Kalb County, Georgia, students from 25 foreign nations speak a medley of languages ranging from Mandarin to Farsi...
...sent me by an uncle in Nigeria and walk out into the street, past German cars, to my office. Around me are English-language students from Korea, Switzerland and Argentina -- all on this Spanish-named road in this Mediterranean-style town. On TV, I find, the news is in Mandarin; today's baseball game is being broadcast in Korean. For lunch I can walk to a sushi bar, a tandoori palace, a Thai cafe or the newest burrito joint (run by an old Japanese lady). Who am I, I sometimes wonder, the son of Indian parents and a British citizen...