Word: mandarinize
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...from the city of Shenzhen, in southern China, visit a government website, they are greeted by two adorable cartoon figures, a tiny policeman and policewoman with friendly smiles, no noses (for some reason) and huge melting blue anime eyes. These little rascals' names are Jingjing and Chacha (jingcha is Mandarin for police), and they are there to remind Web surfers to behave themselves because the Internet cops are always watching...
Grayce Liu's cultural renaissance began when she read Amy Tan's The Joy Luck Club, a novel that parses the complex relationships of Chinese mothers and daughters. Growing up in Rancho Palos Verdes, Calif., Liu dated only white boys. She hated speaking Mandarin, the language her parents used at home. She added a y to her name and changed the pronunciation to Gray-cee to distinguish herself from two other Asians at school named Grace. "I didn't want to be like other Asians," she recalls. But The Joy Luck Club turned her into a "born-again Asian...
...DVDs designed to teach a baby Spanish or Chinese are also problematic. Patricia Kuhl, who studies language acquisition at the University of Washington, conducted an experiment comparing the effects of Chinese audio recordings for children and a Chinese-speaking human. She had a native Mandarin speaker play with a group of babies while speaking Chinese for 12 sessions of 25 minutes each over a four-week period. Later she tested the babies and was able to demonstrate that they recognized Mandarin sounds. But when she repeated the experiment with three control groups?one set of babies that saw the Chinese...
...Chinese coffee chain, don't try to pass yourself off as Starbucks. Last week, in a case that should give hope to foreign brands in China, the U.S. java giant won a copyright infringement suit against Shanghai-based Xingbake for appropriating its name (Xingbake is Mandarin for Starbucks) and its signature green-and-white logo. Starbucks, which has 300 outlets in China, had registered the Chinese trademark to the name Xingbake in 1998. The impostor was ordered to pay $62,000 in damages, and must come up with a new name. Staryuan coffee, anyone...
...Chinese may become. Although I applaud the efforts to teach social skills to the masses, I am concerned about the consequences we business owners here in the U.S. will face with the inevitable success of the Chinese. It's probably time for Americans to order out for classes in Mandarin. Maura Graber Ontario, California, U.S. A Look at What's Next CEO Steve Jobs should be commended for Apple Computer's superior work environment [Nov. 14], which embraces collaboration and control. Employees in different departments team up in a "simultaneous and organic" process to create amazing, innovative products. Apple...