Word: mandarinize
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...Canadian-born trader studied the art of making authentic gelato under an Italian master before opening his first gelateria, XTC On Ice, a year ago in Hong Kong's trendy SoHo district. Since then, Ackler's gelati have gained a reputation as the best Italian ices in Asia. His mandarin-hued outlet on Cochrane Street, tel: (852) 2541 0500, is thronged even on chilly afternoons with bankers on break, schoolkids off for the day and gym rats looking for a postworkout pick...
...wasn't supposed to end up like this, not for one of Europe's finest footballers, not in this grim snooker hall in remote China, where Gazza is so lost that he doesn't even know how to pronounce his own name in Mandarin. He had been the most promising English footballer of his generation, a sublimely gifted mid-fielder with that rarest of abilities?he could control the tempo of the game, making average teammates seem good and good players seem great. There were a few years, as he played his club football for Newcastle, Tottenham and Lazio...
...delivery vehicle is a new Mandarin-language TV channel called Xing Kong Wei Shi (Starry Sky). Rolled out last year by News Corp.'s Asian subsidiary, Hong Kong-based Star Group Ltd., the new channel has already produced 700 hours of programming based on Western concepts. There's a real-life police show reenacting grisly mainland murders (Wanted! In China), China's first televised male beauty contest (Women in Control), a talk show with a wisecracking host ? la David Letterman (Late Night Talk), and soon there will be Sang Lan, the gymnast who won hearts after a paralyzing fall...
...year ago, the government relaxed a bit when it let Starry Sky and AOL Time Warner (through its China Entertainment Television, or CETV) become the first foreign broadcasters to deliver Mandarin-language entertainment channels legally over cable. That gave them access to ordinary Chinese viewers. But the government restricted them to China's toughest TV market: Guangdong province in southern China, where viewers prefer Cantonese-language programs available from Hong Kong. In January, Starry Sky also gained approval for satellite transmission to luxury hotels and expatriates' apartments nationwide?the same deal enjoyed by about 30 foreign-language channels. Even with...
...News Corp. officials decline to disclose ad revenues. But Davis insists Starry Sky will be profitable in three years. For one thing, he argues, co-producing shows locally is relatively cheap. In addition, Mandarin content could attract a huge global market that has yet to be tapped. "We're building a library that will become the backbone for channels in Chinese-speaking markets around the world," Davis says. He also expects the company will ultimately be granted the wider distribution rights it needs to reach a larger audience. "If I thought we'd be in Guangdong forever, it wouldn...