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...abandon him in a crowd and he really did think he was lost. The people walking past him are extras, and his tears are real. Heartless? Maybe. Forced method acting? Sure. The admakers "went to incredible lengths to make this as good of an experience as possible," says Jenna Mandel-Ricci, of the New York City Health Department's Tobacco Control Bureau. She points out that the commercial was filmed in one take - meaning the little boy went through the trauma of being abandoned only once. "This little boy is an actor," she says. "He's acted before...

Author: /time Magazine | Title: Tears, Fear and an Antismoking Message | 4/3/2009 | See Source »

...across the Australian footage. The little-boy ad launched the same week a new federal cigarette-tax increase went into effect - a double whammy in the fight against smoking. The New York City Health Department has fielded five complaint calls since the ad launched on March 30, a figure Mandel-Ricci says is dwarfed by the number of calls to the city's quitting-smoking line in the same time period, "so it's worth...

Author: /time Magazine | Title: Tears, Fear and an Antismoking Message | 4/3/2009 | See Source »

...HOWIE MANDEL, host of inexplicable game show, branches out into inexplicable hidden-camera show...

Author: /time Magazine | Title: Pop Chart | 1/15/2009 | See Source »

...closet. On Sunday, Sept. 21, for the first time the Emmys will award a statue to the best host of a reality TV show. To top that off, the event itself will be hosted by the five nominees: Tom Bergeron (Dancing With the Stars), Ryan Seacrest (American Idol), Howie Mandel (Deal or No Deal), Heidi Klum (Project Runway) and Jeff Probst (Survivor). "Clearly, everyone watches it," says Andy Dehnart, editor of the blog Reality Blurred, which follows and analyzes the reality TV genre. "But everyone also thinks they have to say they...

Author: /time Magazine | Title: Reality TV | 9/19/2008 | See Source »

...citing the Wonder Twins, minor characters in the 1970s Hanna-Barbera superhero cartoon The Superfriends, who famously touched knuckles and cried "Wonder Twin powers, activate!' before morphing into animals or ice sculptures. One might also credit germaphobics for the fist bump's popularity. Deal or No Deal host Howie Mandel reportedly adopted the gesture as a friendly way to avoid his contestants' germs...

Author: /time Magazine | Title: A Brief History of the Fist Bump | 6/5/2008 | See Source »

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