Word: mangosteen
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...daylong brainstorm with brand managers from the Body Shop. The door opens onto a space of dark wood, coarse textures and handmade soaps. Here's the bathroom with glass walls; there's the bed of Frette linen, beside it an unglazed platter bearing (but of course) a single mangosteen. Yoga mats and aromatherapy oils proliferate in drawers like the Gideon Bibles of yore. And there are miserly arrangements of foliage. Fine hotels used to put out great urns of lilies; boutique hotels adorn your room with a single test tube, out of which springs a forlorn cutting of bamboo...
Looking for a great business opportunity? Step right up, ladies and gentlemen, and join the XanGo team. Pronounced zang-go, this powerful elixir comes from the mangosteen, a fruit grown in the jungles of Thailand. The juice is anti-inflammatory! Antidepressant! Antitumor! Now you too can be a distributor of this incredible formula for a one-time fee of just $35 plus $100 for the first four bottles. Not one of those claims has been conclusively proved, but similarly worded pitches--made in e-mails or other direct solicitations to independent marketers have helped XanGo pass $200 million in sales...
Blain is a manic, mouthy merchant of mangosteen. "No commute. No dress code. I never have to leave the house. I've found my dream job," she says. She envisions XanGo paying for her son's education, homes in Manhattan and Paris and "the freedom to pursue my artistic side." As for XanGo's health benefits, Blain is a believer. "My friend's father had pancreatic cancer," she says. "After XanGo, he had much more energy...
...plants. Consider the buzz in holistic-healing circles around Himalayan goji berries, used in Tibet for nearly 2,000 years to treat kidney problems, allergies, diabetes and tuberculosis. At least that's according to the marketing materials of Timpanogos Nursery, a farm growing goji berries--in Utah. The mangosteen may have met its match...
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