Word: manhattanization
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...question is essentially the same. Ponders has-been Australian artist Michael Boone: "How can you know how much to pay when you have no bloody idea of what it's worth?" As Boone hails from Bacchus Marsh, Carey's birthplace, and finds himself at art's '80s epicenter in Manhattan, where the novelist has lived for nearly two decades, the question of creative worth would seem to resonate strongly with the Booker Prize winner...
...successfully export their festival of gratification around the country isn't yet clear. The Vegas restaurants will be staffed with experienced talent from their New York restaurants, but Batali won't be able to ride his Vespa scooter to them each night, a quality-control measure he uses in Manhattan. Still, Batali won't run out of culinary ideas any time soon. On his Mac he keeps a database of 20,000 recipes collected over the years on his travels to out-of-the-way Italian towns like the one where he apprenticed. So how big can Batali Inc. grow...
Vultaggio found his next business, iced tea, through his most trusted adviser: his gut. On a frigid February day in 1990, a Snapple delivery truck interrupted his sales pitch with a lower Manhattan store owner. "I'm knocking myself out trying to get a five-case order of beer, and this guy is taking 100 iced teas," Vultaggio says. "What am I doin'? I said, I gotta go into the tea business." That was his million-dollar focus group. "Yeah, I was focusing," he says. "Wow, that...
...ease his asthma. Vultaggio saw pricing as his true opportunity: Why not give the consumer a 24-oz. can at the same price as Snapple's 16-oz. bottle? After developing the drink with the help of a "flavor house" in New Jersey, Vultaggio dispatched his sales force to Manhattan. "Some of those guys couldn't sell lemonade in Saudi Arabia in the summer, and they come back with orders," he says. Vultaggio would sift through Dumpsters and shake Arizona cans to see if consumers were gulping it down, and he still uses the tactic, which he calls the garbage...
...soup. That's what attracted the hordes paying as much as $30 a serving long before the Seinfeld parody. The soup, most notably the sumptuous lobster and crab bisques, earned him a rating in the Zagat food guide higher than those of some of Manhattan's best chefs. Yeganeh travels the world looking for unusual spices, and each soup is studded with fresh vegetables and meat. "We're sure that there's a strong market out there for these premium soups," says Bello...