Word: manhattans
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Dates: during 1940-1949
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Minnesota, which claimed the largest state-fair art show in the country, gave its first prize in oils to a poster-slick abstraction of a stage set that might have come out of a studio in midtown Manhattan. Iowa's prizewinner (in the '30s Grant Wood once won three firsts in a row) was a somber doorway that could have opened into a house on almost any Main Street in the land. California's winners, hung in a monster open-air cabana over beds of dazzling yellow marigolds, were low-keyed oil portraits with little sunshine...
...dazzling bright room high above the late summer landscape of Manhattan's Central Park stood an exquisite blonde in a regal white dress (by Hattie Carnegie). She rustled her billowing petticoats and smiled a smile of quiet rapture. Above her decolletage, as bare as a lie and as bold as fashion, sparkled a small cascade of diamonds-or what looked like diamonds. Her slender, black-gloved hand gripped a black cigarette holder from which, now & again, she flicked a trace of ash with gracious disdain. A man's voice cooed...
...order. Last week, five men's clothing chains trimmed suit prices from $3 to $10. One of the ten biggest U.S. distillers, Glenmore, announced the first major postwar price slash in bottled-in-bond bourbon whisky (a cut of $1 a bottle on Kentucky Tavern, retailing in Manhattan...
Some products, of course, would always be best advertised by models. This fact is borne out by such stories as the rise of Manhattan's Rheingold beer. It climbed from eighth to first place in Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully...
...Dawn of Disillusion. Modeling is concentrated in a few crowded Manhattan blocks between Fifth and Third Avenues, brightened by the parade of breathless, breath-taking young women dressed at fashion's extreme, hatboxes* in their hands, their feet fleet and flat-heeled, their pancaked faces as blank as a baby's conscience. There are about 1,000 professional photographic models active in New York (including 25 men, 25 children and several dogs...