Word: manhattans
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Dates: during 1940-1949
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Quick's 20,000-copy test run went on sale on newsstands in eight cities from Philadelphia to Tacoma-but not in Manhattan, where Editor & Publisher Cowles had dreamed it up. With Look's staff "and of course Fleur" (Mrs. Cowles), he had knocked the first issue together in four months. If the first issues caught on, Quick would probably go on a national distribution basis next month, get its own staff. Without ads, Cowles figured the new magazine would need 300,000 readers to break even. The trick for Quick was to find that number of busy...
Divorced. Franklin Delano Roosevelt Jr., 34, third son of the late President, newly elected Representative from Manhattan's 20th Congressional District (see NATIONAL AFFAIRS); by Ethel du Pont Roosevelt, 33, socialite heiress to a Du Pont chemical fortune; after almost twelve years of marriage, two children; in Minden...
...Heggen, 29, Iowa-born Navy veteran who turned his wartime experience in the Pacific into the bestselling (more than 850,000 copies) novel Mister Roberts, collaborated with Joshua (South Pacific) Logan to turn it into a Broadway smash hit; by drowning in his bathtub after taking sleeping pills; in Manhattan...
Nobody but nobody was biting its nails like Gimbels. The Polaroid Land camera, which takes and prints a finished picture in one minute, was about to go on sale in Manhattan, and R. H. Macy & Co. had wangled a month's exclusive department-store rights. At its wit's end, Gimbels stealthily bought up a stock of the cameras from out-of-town stores where Polaroid was running test sales, and put in a classy window display. But as soon as Gimbels put the cameras on sale (at $89.75), Macy's sent a flying squad of shoppers...
...behemoths were not fighting over peanuts. Last week, the first week of big city sales, some 4,000 cameras were sold in the Manhattan area alone. Though Polaroid was making 10,000 cameras a month, it was forced to ration them, as well as its special film, to retail outlets. For the first time since the war, Polaroid expected to make a profit this year...