Word: manhattans
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Dates: during 1960-1969
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HENRY C. WOLFE Manhattan...
Girl-to-Girl Tone. When Papert, Koenig, Lois Inc., a Manhattan ad agency, first got the assignment to handle Pristeen, a group of male copywriters went to work, but their efforts did not quite capture the right girl-to-girl tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed...
...elder Spyros is chairman and his son president of a Manhattan-based family holding company called Admiralty Enterprises Inc., which owns seven ships. Two of them, tankers that the family had built in 1957, are out on charter. The other five, which serve lucrative cargo routes to the Mediterranean, belong to the Prudential Lines, which the Skourases have owned since 1960. Soon Spyros S. will move the family into the ranks of important shippers. With backing from two New York banks, Marine Midland and Chase Manhattan, he has agreed to buy the 24-ship Grace Line fleet from W.R. Grace...
...that interweaves threads from his Chicago adventure, his marriage and his grim life as a graduate student. The central question of the novel presages the issue that confronts Portnoy, only in reverse: Can one really let go of the self, renounce personal gratification for the sake of others? In Manhattan, Roth plunged into psychoanalysis, wrote a play that never got past the workshop stage, often retired to the writers' colony at Yaddo, a verdant estate in Saratoga Springs...
...more wary. "I would call him a manic repressive," says Writer Albert Goldman, an old friend. "He knows he could be rocketed too high-the new hero who is all brains and sex. Actually, he is probably happiest working in monastic solitude." In recent years he has lived in Manhattan, a dashing, dark-featured bachelor with a beautiful blonde at his side. But now he is back in Yaddo, working on a new book...