Word: manhood
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...bedroom, which should come as no surprise considering it was none other than Simone who immortalized the line, “Every time I leave my room, I see someone I’ve hooked up with.” In fact, Masters is only able to muster enough manhood to treat Simone like the depraved nympho that she is when he does so from behind. Says Simone, “I’m glad Dillon has found the courage to mount the horsey, even if he gets on from the back—but, once you?...
After a long, tumultuous run, the chickwiches were eaten and a man was made. In addition to his manhood, Lehe was awarded a 40 oz. Coors Light and a gift bag of stomach medication. Lassiter, having pulled a strong second, was awarded a 40 oz., as well. More than just a contest, the Chickwich Challenge was a war of one—a battle against one’s own body, mind and good sense. However, for Lehe, the significance of the event extended far beyond petty material rewards. “A job well done is its own reward...
...inspection because he wants would-be customers to know he proudly serves the real thing. And so he became one of the first test cases in Italy's unusual campaign to regain control of its "brand." For Benedetto, the Italians might as well have been coming to certify his manhood. "Look, look at this terrace, I want to show you," he says, rushing out to the small garden. There's a Virgin Mary shrine carved into the wall. Tomatoes are growing beside eggplants. Inside, bunches of plastic grapes line the walls. As Benedetto whips through the restaurant, carrying a giant...
...metamorphosis is an example of how media and marketing are reshaping the idea of American manhood. Once, the very idea of young men bonding over what it means to be a young man would have seemed pretty, well, woman-y. That changed with the resurgence of men's magazines like Maxim, which built a circulation of more than 2.5 million on a philosophy of manhood built on a love of gadgets, lowbrow jokes and almost naked starlets. (Not coincidentally, Maxim has expressed interest in starting a men's channel...
Cars, gross-out jokes, T. and A.--not the most elevated definition of manhood, but Hecht says it's all delivered with a wink. "[Men] know we're buffoons," he says. "We know that we can be made fun of." This notion is of a piece with the have-your-cheesecake-and-eat-it-too approach of men's TV from The Man Show to Coors' "Twins" beer commercials: we'll ironically acknowledge that we're drooling idiots in exchange for getting to look at boobies. But TV marketing coups don't necessarily appeal to viewers' better angels. The women...