Word: mania
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Trendiness goes only so far. Money talks. The mania for preservation has been propelled for the past decade by federal tax laws. Developers who rehabilitate historic buildings can get back 20% of their renovation costs in the form of income tax credits, as long as they put the buildings to commercial use. Under the program, which began in earnest in 1981, an estimated $11 billion has been spent to renovate some 17,000 historic buildings in 1,800 cities and towns...
...mania sweeps the West. Every woman in Great Britain and the United States with hair has it remodeled into a blond, molded plastic do known as "the Di". It is the first time since Farrah Fawcett that such widespread female hysteria occurred in the free world...
...people who wanted to buy Bruce Springsteen's new album, Tunnel of Love, have already done so and formulated their own opinions about it. I don't need to add mine, especially since anything I could say about this lush, polished and beautiful album would only add to the mania. I don't want to encourage a new plucking of parvenus to roll onto the Springsteen juggernaut, a movement that in the last few years has already picked up every eight-year-old and his grandmother...
...ever-growing football mania graduallymanifested itself in a more organized form ofmadness--pranks...
While debate swirls over the trip's cost, no one has any idea what to do about the commercial mania. The Bishops' Conference decided against any licensing of souvenirs; such efforts in the past, in Britain and on the Pope's 1979 U.S. visit, not only caused some controversy but also failed to produce as much income as expected. Private enterprisers, however, are not holding back. The bevy of kitschy papal souvenirs include Pope-shaped car air fresheners, Pope-on-a-rope soap, Pope Scopes -- actually periscope-like cardboard boxes with reflectors that allow viewers to see above crowds...