Word: mania
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...promoting breakfast cereal and laundry detergent, advertising agencies often trumpet the message that giant size is the best size. Now they are embracing the bigger-is-better philosophy for themselves. Merger mania is turning Madison Avenue agencies into megashops with clients in almost every business and bases in every major world market. In the past month alone, three huge mergers involving billions of dollars in advertising have made headlines...
...Merger mania sweeps Madison Avenue...
While fighting off lawsuits from the outside, accountants are also facing increasingly intense competition within their industry. Reason: merger mania has shrunk the pool of potential clients for major accounting firms. As a result, the genteel rules that once governed C.P.A. competition have gone by the boards. Says Jerome Lipman, head of his own Chicago accounting firm: "In the past, the theory was that if you had your green eyeshade on and worked at your desk, you'd get more business. That's not true anymore. You have to aggressively go after it now." Client stealing has become more common...
...Lectures by the professor, expected to draw 80 registrants, were stampeded by 1,400. At Vanderbilt, telephone operators were swamped. Some 25,000 requests for brochures on the diet arrived by mail within three weeks. A natural salesman, Katahn seized the opportunity to turn personal frenzy into a community mania and launched the "Melt-a-Million" campaign in mid- February...
...billion in IRA deposits for 1985, an increase of 14% over last year. Most consumers waited until the last few weeks before the tax deadline, even though they could legally have made last year's contributions anytime after Jan. 1, 1985. "This is the absolute peak of IRA mania right now," declares Brian Smith, senior vice president of the U.S. League of Savings Institutions...