Word: mankiw
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Professor of Economics N. Gregory Mankiw, the author of the Ec 10 textbook, says the reason textbooks are more expensive than trade books such as hardcover novels is simple: higher costs of production...
...front costs to a publisher of textbooks are huge compared to a publisher of novels," says Mankiw, who received a $1.4 million advance for the textbook that has won critical acclaim. He cites features such as colorful graphics, reprints of copyrighted material like cartoons, supplementary material, like instructor's manuals, and length as factors that account for the higher price...
...Mankiw defends publishers' practices on economic grounds saying that if someone could do it better, they would...
...Mankiw adds that while the costs of textbooks may be significant, he says they are not unreasonable...
...recent books, Professor James Kugel's The Bible as it Was and Professor Marjorie Garber's Dog Love prove that Harvard professors have what it takes to get on to the bestseller lists. Meanwhile, rumors are still floating around about the seven-figure advance for economics Professor Gregory Mankiw's Macroeconomics textbook that is being used in several of Harvard's economic classes this tern...