Word: manley
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Dates: during 2000-2009
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...competition from imports is revving up. Indeed, Chrysler's first half domestic sales were down 2.3% from 2006, a year in which it posted a $1.5 billion loss. "Given how competitive the U.S. market has become, for us to grow, we need to address that balance," says Michael Manley, the Detroit-based executive vice president who is steering Chrysler's international efforts...
...efforts in Asia, Eastern Europe and Latin America. Analyst Jay Nagley of consultant Spyder Automotive wonders why Chrysler even bothers with Western Europe, a very developed, tough market. It should, he says, concentrate on emerging markets. "At least in those countries, everyone is starting from scratch." But Chrysler's Manley says Western Europe is too large a market to ignore, especially since Chrysler has an existing dealership network in place there that it can build on. Back at home, ironically, the problem is too many dealerships. So the company is continuing to close some while increasing the number...
...example, 18 models will be on offer by next year, up from six in 2003. Nevertheless, Chrysler cars still reflect the company's domestic orientation. "They're built for American drivers and U.S. conditions," Anwyl says, which could limit their appeal in foreign markets. But Manley says Chrysler began addressing that problem in 2003, when it started taking international needs into account. It's tripling the number of cars available with right-hand drive, for instance, and quadrupling to 16 the number with a diesel engine option. It also launched its Dodge brand overseas for the first time last year...
...positioning of Dodge as a global brand puzzles John Monks, a Detroit-based analyst with Autopolis, a consulting group. "Jeep is its only brand with real appeal." Manley admits that "a lot of people [overseas] don't know Dodge," which makes it harder to market. But Dodge is the only Chrysler brand producing small cars, which are popular in Asia and Latin America. Certainly the Caliber is so far doing well: its first-year overseas sales overseas should...
...favor on Tuesday and the Senate expected to push its portion through by week's end. "Our bill establishes workable rules for full earmark disclosure. Apparently a handful of Senators are desperate to slow down passage of the most comprehensive ethics reforms in American history," said Reid spokesman Jim Manley, who reiterated the Majority Leader's threat to cut into his members' precious recess time if the legislation is held...