Word: manley
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...these days, no matter how it's packaged. Democrats and Republicans are paying attention to the speech only for whether it affects their electoral races. House Speaker Nancy Pelosi's "pre-buttal" Friday didn't even mention Bush by name, while Senate majority leader Harry Reid's spokesman Jim Manley says the speech is "just a sideshow" that "helps to highlight how irrelevant the President...
...efforts in Asia, Eastern Europe and Latin America. Analyst Jay Nagley of consultant Spyder Automotive wonders why Chrysler even bothers with Western Europe, a very developed, tough market. It should, he says, concentrate on emerging markets. "At least in those countries, everyone is starting from scratch." But Chrysler's Manley says Western Europe is too large a market to ignore, especially since Chrysler has an existing dealership network in place there that it can build on. Back at home, ironically, the problem is too many dealerships. So the company is continuing to close some while increasing the number...
...example, 18 models will be on offer by next year, up from six in 2003. Nevertheless, Chrysler cars still reflect the company's domestic orientation. "They're built for American drivers and U.S. conditions," Anwyl says, which could limit their appeal in foreign markets. But Manley says Chrysler began addressing that problem in 2003, when it started taking international needs into account. It's tripling the number of cars available with right-hand drive, for instance, and quadrupling to 16 the number with a diesel engine option. It also launched its Dodge brand overseas for the first time last year...
...positioning of Dodge as a global brand puzzles John Monks, a Detroit-based analyst with Autopolis, a consulting group. "Jeep is its only brand with real appeal." Manley admits that "a lot of people [overseas] don't know Dodge," which makes it harder to market. But Dodge is the only Chrysler brand producing small cars, which are popular in Asia and Latin America. Certainly the Caliber is so far doing well: its first-year overseas sales overseas should...
...Chrysler's global plans also include licensing production to local carmakers in some developing countries, which it says is the fastest way to introduce products in overseas markets. China's South East Motors began producing Grand Voyager minivans in August under a licensing arrangement. And Manley says licensed production of Chrysler cars in Russia could begin "within the year." Jumping into emerging markets and using joint ventures are "very attractive propositions," Anwyl says, but "these things take time." But as foreign rivals increasingly put the squeeze on Chrysler on its home turf, it can't afford to take a leisurely...