Word: manly
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Dates: during 1940-1949
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...With blood in his eye, veteran Comic Wynn was out to challenge the TV popularity of brash Milton Berle. Wynn's feelings for Berle, whom he can scarcely bring himself to mention by name, range from lofty superiority ("I've yet to see something original from that man") to pitying scorn ("He'll be the D.W. Griffith of TV-nobody will give him a job in a couple of years...
Before the year is out, almost every man, woman & child in the U.S. will have had at least one cold. The cost (in doctors' fees, drugs and lost wages) will top $1 billion. In a progress report on man's fight against the common cold, the current Journal of the American Medical Association glumly reports: no progress...
...diabetes detection drive calls for redoubled efforts by general practitioners to test their patients for diabetes, plus the setting up of detection centers in many communities. But the American Diabetes Association is relying heavily on a simple kit, called the "Selftester." With it, any man can begin his own urinalysis...
Chuck Luckman, no man to tip his hand to real estate speculators, went about his project with as much secrecy as if he were making atom bombs out of soap chips. He set up several dummy corporations in New York, Boston and Chicago which began negotiating for parcels of Manhattan land like so many independent operators. The dummy corporations hired ten sets of lawyers, several banks and a covey of real estate scouts, none of whom were told that they were all working for Lever or even the same company. Lever executives who masterminded the deals used 20 unlisted phones...
...fashioned selling methods. Sales Promotion Vice President Jim Keenan plugged Frigidaires in splashy newspaper ads, cut out down payments and sent his 80 salesmen out to ring doorbells. Some used the old trick of following an ice wagon down the street to find householders still using iceboxes. One man stayed out so many nights selling that he finally decided to take his wife along: she talked to housewives while he cornered the husbands...