Word: manly
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Dates: during 1960-1969
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...ordered a search for the man who knew most about depressions and their causes to head the President's Council of Economic Advisers. The search soon narrowed to Burns...
Confessions of an Advertising Man...
...whoosh, pop and grind of thousands of fanciful contraptions echoed through Manhattan's cavernous Coliseum. The occasion was "Patexpo '69," a show designed to match up 300 inventors of new products with the men who can market them. As the visitors saw, modern man's ingenuity has lately produced a gun that fires a net to enmesh would-be muggers, skis with wheels for schussing on dry land, a timer that rations children's television viewing, tongs that carry melons without bruising them, and a keyless electronic lock that opens when hidden pressure points are pushed...
...team of marketers, lawyers, advertising men and psychologists. They comb the computer lists, eliminating those words that are difficult to pronounce, look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater risks lurk in the slang of foreign languages. A leather-preservatives...
...after graduating from the Wharton School of Finance and Commerce in 1959. Since then, by extending his successful leasing activities into other areas and adding insurance and data-processing operations, he has built the company into a business with assets of $400 million. When Steinberg, a tall and portly man, announced last summer that he intended to make a $60 million bid for the London scientific publishing house of Pergamon Press Ltd., Britons viewed him as a brash Yankee millionaire-one of those action sculptors who hammer out free-form conglomerates. This impression was fortified by Leasco...