Word: mantra
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Dates: during 2010-2019
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...Avatar's mantra is "I see you," and its final image is of someone's eyes snapping open. Journeying to the year 2154, moviegoers everywhere have embraced the film - surely the most vivid and persuasive creation of a fantasy world ever seen in moving pictures - as a total sensory, sensuous, sensual experience. The planet Pandora is a wonder world of flora and fauna: a rainforest (where it rarely rains) of gigantic trees and phosphorescent plants, of flying steeds, panther dogs and hammerhead dinosaurs. Audiences are just as beguiled by Pandora's humanish tribe, the Na'vi - the lean...
Despite their team being down by 11 points with just over five minutes left, the white-clad fans packed into the student section retained hope. Even as the Crimson trailed by eight with 66 seconds left, the crowd stuck by its mantra...
...This is Davis' campaign mantra for a new era of political communication, one in which free viral attention is just as valuable as costly television time. "I just say there are two choices," Davis says of his advice to his clients. "You can pay a whole lot of money to get your message in front of eyeballs, or you can go out on a limb a little bit." For Davis, that's a no-brainer...
...parable of Toyota may be that the tortoise became the hare. Over decades, Toyota built its reputation and market share in tiny increments through its renowned "continuous improvement" method. In the Toyota mantra, quality was always first, because it led to lower costs, which would eventually lead to higher market share. Eventually. (See the top 10 product recalls...
...Stand for a few big things. Obama rode to his party's nomination as the anti-Clinton and won the general election as the anti-Bush without ever having to define his political persona. Reagan's policies didn't always live up to his mantra (lower taxes, stronger defense, family values), but he was able to fit most of his major initiatives and high-profile events under that simple tripartite rubric...