Word: mantras
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Dates: during 1990-1999
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Boeing is thus staking its future on efficient manufacture rather than on developing flashy products that fly ever higher, faster and farther, the usual mantra for new aircraft. "For years we were able to raise the price of airplanes based on technology," says vice president Hammer. "But we can't do that anymore. If I want to make a profit, I've got to lower the cost...
...perhaps have believed all your life." The ultimate goal of any punk band is to unveil blinders from its listeners. Call it the punk rock meaning of life or the punk equivalent of "The X-Files's" conspiracy theory. No matter how you see it, though, brandishing your mantra, basically shoving it down the ears of eager listeners awaiting the brilliant album to follow, is unnecessary...
President Clinton's 1996 reelection mantra promised a bridge into the 21st century -- the century in which China will become the world's largest economy. That, says TIME White House correspondent Jay Branegan, is what's prompting the President's visit to Beijing, which begins today. "The U.S. is never going to be able to tell China what to do," says Branegan. "But we will be able to influence events there if we deal with the country on an ongoing basis. It's unquestionably in the U.S. national interest to develop that influence -- that is the White House rationale...
...broaden the context: never rise to a provocation, especially on that subject. Do not! Turn aside temptation. Go deeply Zen. Repeat a mantra. Think of Rhett Butler at Ashley Wilkes' place early in Gone With the Wind, when he confronts the naive Southern glory-talk. Clark Gable bows slightly and ironically and works his mouth in that sly, urbane way, saying, with a tricky formality of self-effacement, "I apologize for all my shortcomings...
...percent undecided. "The 'yes' campaign has lacked energy," says Hillenbrand. "The problem is that nobody in Northern Ireland's really enthusiastic about the deal, because there are too many warts on it for both sides." Still, says Hillenbrand, the trusty alternative-too-ghastly-to-contemplate mantra will propel a majority on both sides to say yes -- through gritted teeth...