Word: mantras
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Dates: during 1990-1999
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...year in the dark, ever since that night last January when he called his slippery guru Dick Morris and asked him to take the country's moral temperature. When Morris' polling suggested that people could stomach an affair but not a cover-up, Clinton's response was his mantra. "Well, we'll just have to win then." Now, on the anniversary of that vow, the President seems to have made good...
Peter Lynch became a fabled money manager and best-selling author mainly on the back of a simple investing principle: Buy what you know. But how can the average investor square that strategy with the equally compelling mantra: Diversify for safety? It's one thing for a pro like Lynch to gain enough knowledge about enough stocks to own only those that he understands--and still be diversified. He's got the time and resources. Most individuals, though, are doomed to a far narrower scope. Their best edge may always reside in the company or industry where they work...
...supposed to become the fastest hot rod on the Infobahn. Instead, Bill Gates sideswiped it into a ditch and left AOL to strip the wreck for parts: a browser, a website and a treasure chest of software. How well AOL exploits its new toys will determine whether its latest mantra, "AOL Everywhere," looks prescient or ironic a few dozen business cycles down the road...
...mutual-fund pioneer Ned Johnson at Fidelity Investments and discount broker Charles Schwab, to name two--who over the course of the next 40 years helped push Wall Street and Main Street closer together. Yet for all their innovations, they remain at bottom Merrill's heirs. Their modern investing mantra is the same basic message he preached so many years ago-- that people should invest for the long haul; that they should have a clear understanding of the companies they are buying; that despite the hair-raising ups and downs, stocks have historically outperformed every other form of investment. Today...
...personified the mantra of "think globally, act locally." You can't get any more local than Estee Lauder's turning up at Saks on a Saturday, showing the sales staff how to give customers personal attention and a free gift. The latter promotion, by the way, proved to be a work of utter genius. Now an army of young women and men, exquisitely turned out and properly trained, do the same in every department store that's worthy of the brands...