Word: mantras
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Dates: during 2000-2009
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There's a niceness campaign overtaking corporate America. It's called the No Asshole Rule, a mantra set forth in a current business best seller of the same title. It is already practiced by the most esteemed employers of the day--Google, Southwest Airlines--and is finding followers even where being a jerk was part of the job description. If the campaign is won, soon all but the pleasantest of us will be banished from the workplace. And I, for one, will be sorry...
...been used to sell concepts like public safety, the repair of bankrupt companies and the ability, as Kipling put it, to keep your head when all about you are losing theirs. In a word, the Giuliani brand stands for leadership: the one-word title of his book and the mantra of his staff members...
...someone to graze on three chicken breasts, two hamburgers, soup, rice and wash it all down with four, maybe five glasses of Gatorade and water—in one meal. When they pump iron in the weight room, strength coach Craig Fitzgerald gives his players a unique motivational mantra that influences their eating as well.“I’m gonna swipe in, load up my tray, and light my hair on fire,” says junior offensive lineman Tom Rodger, invoking the coach’s favorite inspirational phrase.As a result, these linemen are constantly conscious...
...discomfiting stage presence recalls Joy Division’s Ian Curtis. Whether or not you want to move closer, you’re drawn in—as promised, Maxïmo burns through hooks at their own light-speed velocity. The verses are obliquely scientific but the closing mantra gets personal: “Love is a lie, which means I’ve been lied to / Love is a lie, which means I’ve been lying too,” snarls Smith. He’s a victim and a criminal, which makes sense: these guys...
...bunker-like office in University Hall, a well-trained, tenacious team is devising plans for an international takeover. Armed with flashy pamphlets, milk-chocolate globes, and undergraduate peer advisors, active efforts by the Office of International Programs (OIP) are underway to spread the study abroad mantra...