Word: mantras
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...Michael Jordan is God, then Phil Knight put him in heaven. By paying Jordan and other athletes millions to endorse his shoes, the chairman and CEO of Nike has helped turn them into household names ... [Knight] is the master of the mantra of the age ('Just Do It') and the proprietor of Nike's unmistakable swoosh, the icon that has turned the lowly sneaker into winged sandals ... Knight's stars are frontiersmen, exponents of an in-your-face brand of American optimism. And thus sports, as Knight has asserted, are 'the culture of the U.S.' By exporting the culture...
...doors of his office, hoping for a glimpse of the Gubernator. "He is very mindful of that, so he walks about a lot," says Pat Clarey, his chief of staff. "It is kind of fun walking the hallways with him as the cameras go off." Schwarzenegger's mantra to the office staff is borrowed from the movies"Action, action, action." Not surprisingly, a steady stream of celebrities drops by: Clint Eastwood, Tom Arnold, Danny DeVito, Anthony Hopkins, Jamie Lee Curtis. Clarey posts snapshots of the famous visitors on her office wall...
...junior remained matter-of-fact as he explained the mantra that has now led the Crimson to its eight win in nine tries...
...times. Particularly astute is his inclusion of “Sarc1, 2 and 3,” graduated forms of sarcasm that forestall their victim’s realization of mockery. And college movie buffs will enjoy his inclusion of Frank the Tank’s now famous mantra “It tastes so good when it hits your lips!” which is not explained, adding more to Wolfe’s credentials as an eager ear for detail...
Producing a performance on such a large scale was no easy endeavor. Directors Ashley A.P. Horan ’05 and Mark P. Musico ’07 accepted the challenge of managing the large cast and crew while sticking to the group’s mantra of “traditionally untraditional...