Word: manuals
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Dates: during 1960-1969
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...business, licensees must spend 3½ weeks at McDonald's "Hamburger College" in Chicago, where, with the aid of such gadgets as an automatic patty flipper, they master the technique of cooking up to 36 hamburgers at a time. Textbook is the 81-page McDonald's Manual, which specifies every operation in detail, e.g., hamburgers must be locally purchased "commercial" grade chuck (fat content 17% to 20%), formed into 1.6-oz. patties 3⅝ in. in diameter. Each is to be garnished with ¼ oz. onions, one teaspoon of mustard, one tablespoon of catsup and a pickle...
...want to insult them, and cast about for an appropriate reason for refusing. We finally explained to them that our religion forbids us to marry more than one wife, and that it would hurt our wives at home to break this rule." For the guidance of Peace Corpsmen, the manual observes wryly: "The American need not take concubines...
...Peace Corpsmen seemed to have taken the manual's lesson to heart. Ar riving in Accra last week, the 50 young teachers found the city in deep mourning over the death of Nana Kwabena Kena II, Ghana's high commissioner to India. Kena's body had arrived just before the Peace Corpsmen landed. The officials who welcomed them were in a somber mood, but the young teachers moved them deeply by singing, in Twi, the anthem Yen Ara Asase Ni (Land of Our Birth). Said U.S. Ambassador Francis Russell: "I know that they will establish deep...
...dispenses a small pasteboard box containing the foreign currency required, with the change in U.S. coins (less a 30? charge). CJ Outboard engine with an automatic clutch, manufactured by Johnson Motors, which enables boatmen to shift through reverse, neutral and forward speeds without first having to operate a manual clutch. The first such feature to be added to outboards, the automatic transmission uses electromagnets to move the clutch assemblies. Prices: from $755 for a 40-h.p. engine, from...
...statewide political machine. The O'Brien brain was a supermarket of political innovations: the campaign tea parties, with Kennedy's mother and sisters pouring (and an omnipresent guestbook to provide O'Brien with the names and addresses of potential campaign workers) ; the expanding "O'Brien Manual," a handbook of organizational instructions written in language that any amateur could understand; the O'Brien Home Telephone Technique, rounding up women volunteers who would each call all the people listed on a single page in the telephone book, ask for support and offer transportation to the polls. Explains...