Word: manuals
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Dates: during 1970-1979
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...answers, she took the offensive: "Don't you understand you've made women objects, more easily exchanged than sports cars? It's like being on the meat hook. There are times when a woman reading Playboy feels a little like a Jew reading a Nazi manual...
Democratic National Chairman Lawrence O'Brien feels so strongly about spot ads that he hopes they can be outlawed. At the same time, his 1970 manual for Democratic candidates tells them to get the best media man purchasable, move him into "the center of your campaign." The manual notes that the favored medium of undecided voters is television and says: "We also know that these voters make up their minds about candidates using the following inputs: a) personality of the candidate (image), b) ability to do the job, c) issues...
...Stay-at-home wives are frowned on as "luxury housewives" by the ruling Social Democrats. Sweden's education system recently has been deliberately changed to eliminate the differences in the assumed "sex roles." Schoolboys do needlework and study homemaking, while the girls take courses in auto repair and manual training. "Nobody should be forced into predetermined roles on account of sex," says Swedish Prime Minister Olof Palme, whose own wife works as a child psychologist...
...reason, she was picked to leave her desk at the Ford Motor Co. last week, don coveralls, and approach a waiting Pinto, the 2,000-lb. subcompact that Ford will put on sale Sept. 11. Her mission: to perform many of the adjustments described in the owner's manual, The Happy Pinto -and How to Keep It That Way. If Karen failed, Ford officials said, the manual would be deemed a failure, and would have to be rewritten in simpler language. As it turned out, Karen did well; she removed the air cleaner, changed the grille, cleaned the spark...
...Pinto, Ford is also offering buyers a simple, key-shaped tool that it claims serves 27 purposes, from measuring the gap between electrodes on a spark plug to stripping wire and turning regular and Phillips screws. Not to be outdone, G.M. suggests that, with its illustrated and simplified manual, the Vega owner will need only a few tools: wrench, screwdriver, coat hanger, garden hose and-to replace transmission and rear-axle fluids-a turkey baster...