Word: mao
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Hong Kong Disneyland is taking the Walt Disney Co. to a new place: the wonderful world of China. The $3.6 billion park, scheduled to open Sept. 12, is Disney's boldest attempt to make Mickey Mouse as well known as Chairman Mao in the burgeoning Chinese market. With 1.3 billion increasingly wealthy people--290 million of them under 14, Disney's prime audience--China is the Magic Kingdom for a consumer company, and Disney wants to sell them everything from Mickey Mouse toys to animated movies to kids' magazines. "We know we have an addressable market just crying...
...park's success isn't a sure thing. Disney faces a special hurdle in China. Until a few years ago, hardly anyone knew Mickey Mouse and Donald Duck even existed. Disney characters were banned for nearly 40 years after Mao's takeover. Now Chinese kids are familiar with the classic characters--in part from pirated DVDs--but their knowledge of Disney lore is limited. "This is the first market where we've opened a park in which we don't have a long-term relationship with our guests," says Rasulo...
...publication. The use of the monogram presents the potential for significant dilution of one of our core intellectual property rights and is all the more of concern since it also appears on your website. Importantly, this use of our trademark in connection with an iconic Chinese figure [Chairman Mao] could damage the long-established relationship we have carefully built with China and its people since the opening in 1992 of the first Louis Vuitton store in Beijing...
...full scope of the reforms can best be glimpsed in Sichuan's cities, especially in Chongqing and in Chengdu, the province's capital. Under a huge white statue of Mao, disparagingly called the "Old Man" by many Chinese, downtown Chengdu is alive with hundreds of peddlers hawking fruit, vegetables, meat, fabrics, pots, wicker furniture, even Brooke Shields calendars. The bargaining would shame an Arab bazaar. "What do you mean selling them at this price?" a woman asks a man hawking tangerines. "They're full of defects." The vendor yells back, "Defects? What do you mean defects...
Your choice of Deng Xiaoping is a just one. Deng has transformed China from a restless Communist giant to a peaceful nation committed to stability and cooperation. Mao's two upheavals, the Great Leap Forward and the Cultural Revolution, caused millions of Chinese misery and death; Deng's changes have brought joy and happiness. Now China, the erstwhile protagonist of socialist revolution, and the U.S., the greatest capitalist country, have become friends. For that, Deng deserves a Nobel Peace Prize. Mahmood Elahi Washington...