Word: mapquest
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Dates: during 2000-2009
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...only 5% more ads than those trying to accomplish a specific task. Even when we're on a mission, we're still fairly willing to stop and look at an ad. However, there was one sort of website where ads rarely registered: pages built around search boxes. Think Mapquest or Expedia. Google's tribute to white space on its home page might be sleek design - or it might have something to do with knowing that no one would look at an ad there anyway. (See 10 ways Twitter will change American business...
...Human League and, if you're leaving the city via the Saw Mill Parkway, the Beatles' "I Saw Her Standing There." Simply plug in the start and end points of your trip, and the site will generate a list of tunes you can purchase from iTunes, along with MapQuest-style driving instructions...
...looking for lots of things, but they're not all geographical. So, I checked our Internet usage from a different angle: what are the top searches that send traffic to the 174 mapping sites that Hitwise tracks? Once you get past basic queries for the URLs of sites like Mapquest and Yahoo! Maps, it turns out that the top searches aren't for countries, states or cities. People don't want to know where the Iraq is. Rather, the most popular search requests are for the closest "Wal-Mart," followed by "Best Buy," "Pizza Hut" and "Costco." We've zoomed...
...urge to delve into the age-old battle-of-the-sexes issue: are men (myself included) unwilling to ask for directions even online? The answer is yes, but only slightly less so than women. The demographics of visitors to the most popular maps-and-directions website in the U.S., Mapquest, reveal that women are only 8% more likely than men to visit the site. Perhaps men are more willing than usual to ask for virtual directions because the web protects against potential embarrassment. That's a tip Miss Teen South Carolina could surely have used...
...searches on Google, is for the site that surpassed Google last summer to become the most popular domain on the Internet, "MySpace." In fact 17 of the top 20 searches on Google are searches for the other leading Internet sites such as "ebay," "yahoo," and "mapquest." The most puzzling search term that Internet users enter into a Google searchbox is the 14th most popular term: "Google." (In case you're keeping count, the three most popular terms that are not websites are: porn, free porn and lyrics...